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Each RE/MAX office independently owned & operated.
| The 10 Common Mistakes That Cost Home Sellers Thousands of Dollars! |
Selling your home can be a nerve racking, exhausting experience. Last minute calls, inconvenient showings, price
adjustments, and the uncertainties of being stuck with a house that doesn’t sell for months on end can all take their
toll. If you are not completely prepared you could end up losing thousands of dollars in profit!
The difference between a profitable, smooth transaction and a miserable experience is often a fine line. The
majority of home selling nightmares are caused by a lack of knowledge. The ten common mistakes that cost
sellers serious money.
1. IMPROPER PRICING - Set the price too high and it will sit unsold and develop the identity of a problem
property, with the accompanying stigma of what real estate agents call a "stale listing." On the other hand, price it
too low and you may give away thousands in profit to a total stranger. Either way you lose. Setting the appropriate
price involves the evaluation of numerous different factors...and it's critical!
2. NOT PROVIDING EASY ACCESS - Accessibility is a major key to a profitable sale. A lock-box is best, while
appointment-only showings are most restrictive. The more accessible your home, the more showings, and the
better the odds are of finding a person willing to pay top dollar. In today's competitive market, buyers who can't get a
viewing will go on to other homes, and purchase elsewhere.
3. BAD HOUSEKEEPING - The prospective homebuyer's first impression is the most important. An unbelievable
amount of home sales have been lost to unmowed lawns, cluttered rooms, bad stains, dirty kitchens and
bathrooms, unpleasant odors, etc. Imagine you are the buyer and clean your home from top to bottom...military style.
4. FAILURE TO MAKE REPAIRS - Often even minor improvements will yield as much as three to five times the
repair cost at the time of sale. There are literally thousands of homes for sale, and buyers buy what they see.
Seemingly small fix-up jobs can make the difference between a closed sale at top dollar and a home that
languishes on the market for months on end. Home Maintenance & Repair source
5. POOR SHOWING TECHNIQUES - Your home should be neat and clean, but that's just the beginning. There
are lots of little details that make a big difference. Knowing exactly what to say and do when buyers come through
your home is crucial.
6. RELYING ONLY ON TRADITIONAL SALES METHODS - Sellers who are innovative and willing to offer new
strategies of attracting homebuyers will always outperform those who rely on traditional methods. Today’s market
demands around the clock advertising exposure, and response-generating marketing techniques.
7. MAKING SELLING DECISIONS BASED ON EMOTION - You must realize that selling your home is a dollars and
cents business transaction. Don't let your emotional ties to your home affect your judgment. Remember,
purchasers are not buying your home, they are buying a house to make into their home.
8. FAILURE TO UNDERSTAND MARKET CONDITIONS - Just like the stock market, there are current market
conditions for houses as determined by supply and demand. Many buyers shop dozens of homes comparing
values, so it is very difficult to find a buyer willing to pay more than current market value. No single person, firm, or
REALTOR® has any control over the market!
9. WASTING TIME WITH UNQUALIFIED PROSPECTS - Countless hours of valuable time can be wasted showing
and negotiating with "buyers" who can't buy no matter how much they love your house. Buyers should be pre-
approved for a loan before you begin dealing with them.
10. PICKING THE WRONG REALTOR® - The vast majority of all homes are sold by real estate agents, but all
agents are not the same - not even close. The agent's experience, knowledge, and marketing plan can have a huge
impact on your success. Signing up with the right REALTOR® can make all the difference in the world.
Don’t fall victim to these costly errors!
Being armed with the right knowledge can make all the difference in how your home sale turns out. Make the right
decisions. A little time spent now can save many hours of frustration down the road!
Joyce welcomes the opportunity to be interviewed, should you decide to use a REALTOR®.
adjustments, and the uncertainties of being stuck with a house that doesn’t sell for months on end can all take their
toll. If you are not completely prepared you could end up losing thousands of dollars in profit!
The difference between a profitable, smooth transaction and a miserable experience is often a fine line. The
majority of home selling nightmares are caused by a lack of knowledge. The ten common mistakes that cost
sellers serious money.
1. IMPROPER PRICING - Set the price too high and it will sit unsold and develop the identity of a problem
property, with the accompanying stigma of what real estate agents call a "stale listing." On the other hand, price it
too low and you may give away thousands in profit to a total stranger. Either way you lose. Setting the appropriate
price involves the evaluation of numerous different factors...and it's critical!
2. NOT PROVIDING EASY ACCESS - Accessibility is a major key to a profitable sale. A lock-box is best, while
appointment-only showings are most restrictive. The more accessible your home, the more showings, and the
better the odds are of finding a person willing to pay top dollar. In today's competitive market, buyers who can't get a
viewing will go on to other homes, and purchase elsewhere.
3. BAD HOUSEKEEPING - The prospective homebuyer's first impression is the most important. An unbelievable
amount of home sales have been lost to unmowed lawns, cluttered rooms, bad stains, dirty kitchens and
bathrooms, unpleasant odors, etc. Imagine you are the buyer and clean your home from top to bottom...military style.
4. FAILURE TO MAKE REPAIRS - Often even minor improvements will yield as much as three to five times the
repair cost at the time of sale. There are literally thousands of homes for sale, and buyers buy what they see.
Seemingly small fix-up jobs can make the difference between a closed sale at top dollar and a home that
languishes on the market for months on end. Home Maintenance & Repair source
5. POOR SHOWING TECHNIQUES - Your home should be neat and clean, but that's just the beginning. There
are lots of little details that make a big difference. Knowing exactly what to say and do when buyers come through
your home is crucial.
6. RELYING ONLY ON TRADITIONAL SALES METHODS - Sellers who are innovative and willing to offer new
strategies of attracting homebuyers will always outperform those who rely on traditional methods. Today’s market
demands around the clock advertising exposure, and response-generating marketing techniques.
7. MAKING SELLING DECISIONS BASED ON EMOTION - You must realize that selling your home is a dollars and
cents business transaction. Don't let your emotional ties to your home affect your judgment. Remember,
purchasers are not buying your home, they are buying a house to make into their home.
8. FAILURE TO UNDERSTAND MARKET CONDITIONS - Just like the stock market, there are current market
conditions for houses as determined by supply and demand. Many buyers shop dozens of homes comparing
values, so it is very difficult to find a buyer willing to pay more than current market value. No single person, firm, or
REALTOR® has any control over the market!
9. WASTING TIME WITH UNQUALIFIED PROSPECTS - Countless hours of valuable time can be wasted showing
and negotiating with "buyers" who can't buy no matter how much they love your house. Buyers should be pre-
approved for a loan before you begin dealing with them.
10. PICKING THE WRONG REALTOR® - The vast majority of all homes are sold by real estate agents, but all
agents are not the same - not even close. The agent's experience, knowledge, and marketing plan can have a huge
impact on your success. Signing up with the right REALTOR® can make all the difference in the world.
Don’t fall victim to these costly errors!
Being armed with the right knowledge can make all the difference in how your home sale turns out. Make the right
decisions. A little time spent now can save many hours of frustration down the road!
Joyce welcomes the opportunity to be interviewed, should you decide to use a REALTOR®.
| 10525 Timberwood Circle Louisville, KY 40223 800-444-1946 Ext. 193 TF 502-992-4193 Direct 502-425-6222 Fax email Joyce |
